As we get ready for the Super Bowl, it's been a week of the "Certainty of Uncertainty." We think a lot about changes in our business of content marketing- changes to strategies, people, culture etc. But when it comes to the transformation, why does everyone want to own the result, but no one wants to own the process to get there? Plus is advertising really going native and finding the unboxing of your boring. That's a wrap for the week ending February 1, 2019.
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ContentTECH Summit 2019
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NEWS ITEM of the Week
The New Native Advertising Narrative…
https://www.foliomag.com/the-new-native-advertising-narrative/
CONTENT MARKETING IDEA of the WEEK
Are You in a Boring, All-the-Same Industry? Your Content Doesn't Have to Be
https://contentmarketinginstitute.com/2019/01/boring-industry-content
