"Classic" content and "evergreen" content are not the same. In this episode, Content Marketing Institute's Robert Rose explains the subtle but important distinction between the two. Plus, pondering what really killed newspapers and some amazing examples of branded content and how to get it right. And that's a wrap for the week ending February 8, 2019.
SPONSOR
ContentTECH Summit 2019
Register today at https://www.contenttechsummit.com/
NEWS ITEM of the Week
Media's Fatal Flaw: Ignoring the Mistakes of Newspapers…
http://www.aaind.org/aaind2017/medias-fatal-flaw-ignoring-the-mistakes-of-newspapers/
OUR CONTENT MARKETING IDEA of the WEEK
What It Means to Get Branded Content Right
https://contentmarketinginstitute.com/2019/02/branded-content-right/
