Remember the proverbial shoemaker who's so busy making shoes for his customers he can't make shoes for his own children? Feeling like the cobbler's children is a common lament at businesses all over the world. In this episode, Content Marketing Institute's Robert Rose delves into the irony of the cobbler's children challenge. Plus, he explores how "hype" can be a gateway drug and suggests an article that can help make your writing more powerful. That's a wrap for the week ending February 22, 2019.
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NEWS ITEM OF THE WEEK
Conde Nast Is Using Its Free Publication, GQ Hype, to Drive Weekly Habits
https://digiday.com/media/conde-nast-using-free-publication-gq-hype-drive-weekly-habits/
CONTENT MARKETING IDEA OF THE WEEK
How to Make Your Writing More Powerful
https://contentmarketinginstitute.com/2019/02/how-writing-powerful/
