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Podcast Notes

Episode 466 Exploring the Principles of Influence with Wes Bryant
Host: Brian Miller, Executive Director of CAM
Guests: Wes Bryant

Brian and Wes meet again, this time exploring Dr. Robert Cialdini’s seven principles of ethical influence—Liking, Reciprocity, Social Proof, Unity, Authority, Consistency, and Scarcity. Drawing from years of research and practical coaching experience, they unpack how these principles show up naturally in everyday life and how they can be used truthfully, wisely, and generously. With personal stories, biblical connections, and actionable insights, the series emphasizes that influence isn’t about manipulation—it’s about building trust, offering value, and creating alignment between your message and your audience’s motivations.

Key Highlights:

•          Liking & Unity: People say yes to those they like or feel connected to. Shared identity builds faster, deeper rapport than shared interests alone.
  
•          Reciprocity & Generosity: Give first—genuinely, without strings. True service often leads to unexpected opportunities and relationships.
  
•          Social Proof: Others’ voices carry weight. Testimonials, champions, and visible approval signal credibility and trustworthiness.
  
•          Authority & Consistency: People follow perceived experts and prefer to stay consistent with prior commitments. Use micro-agreements and visible endorsements wisely.
  
•          Scarcity Drives Action: Real limits (time, spots, access) motivate decisions. But urgency must be truthful—false pressure breaks trust.

Takeaways:

•          Serve First, Then Ask – Generosity leads to reciprocity; people help those who help them.
  
•          Show You Belong – Build unity by naming your niche and connecting through shared identity.
  
•          Use Testimonials Thoughtfully – Let satisfied clients or respected voices advocate for you.
  
•          Ask Clearly, Set Real Limits – Micro-commitments boost follow-through; true scarcity drives decision-making.

Check out Wes' website at https://www.commissionsales.coach/!

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