✔ SEO helps you build a long-term marketing 'flywheel'
✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly.
✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.
✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.
✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.
Use paid ads to promote your best content and videos on Facebook.
✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.
