✓ Why "If you build it they will come" is wrong
✓ The winning formula to a $-making website
✓ 5 things for an effective website
✓ Trust Factors
✓ A strong call-to-action
✓ Making the ideal customer the hero with emotionally compelling headlines and images
✓ Emphasis on Search Engine Optimization
✓ Really clear differentiating features / unique value propositions
✓ Help them imagine themselves working with you
✓ All of the trust factors: https://hookagency.com/trust-factors/