In this episode – the first of what we hope will become regular CoffeeCast extras – we talk SEO (and how to master it) with digital specialist Simon Gorman, Marketing Manager at Keebles LLP. Simon provides a whistle-stop tour of why SEO has to play a crucial role in your firm’ s marketing plan today, what he’s done to boost his firm’s rankings and the commercial benefits he’s seen as a result (spoiler: they’re winning work!) before leaving us with his top 3 SEO tips … and all in less time than it takes to drink a cup of coffee!