Culture and PR have many links, but communication is arguably the most important one. Culture shapes how people communicate, and effective communication is essential to successful PR. There are many ways to define culture, but I use the definition of shared values, beliefs, and norms that shape how people think, feel and behave.
In this context, PR manages the spread of information between an individual or organisation and the public. PR practitioners use various tools to influence how the public perceives their clients.
Today I explore both and how this is linked to good issues management.
Let's dive in!
Links mentioned in this episode:
https://henbe.co.uk/2021/10/07/ep-43-six-steps-to-help-manage-potential-reputation-issues/
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