Telling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this story, we're helping to create a strong connection with customers on this topic and helping establish that credibility.
As we move into 2023, I think this topic is becoming even more relevant and important as businesses look to even monetise sustainability and see it as an opportunity of jumping on the bandwagon. There are two important reports launched recently. And I think they're proof of this.
UK Minister Chris Skidmore launched Mission Zero and his report; and the Confederation of Business Industry (CBI), just released a report on mapping the net zero economy.
I think this proves this topic needs to be high on our agenda as communications professionals. We need to be sure we're communicating this story in an authentic and compelling way focusing on the impact of the initiatives, rather than individual products or services – or waving company flags. So here are some of my thoughts on this topic this week.
Let's dive in.
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