Often, the decision of when to skill up and when to outsource PR can be tricky. You want someone with the right experience, who knows what they are doing and will be able to deliver the desired results. In most cases, it makes sense to opt for an experienced professional who can make sure that the job is properly completed. For certain campaigns or projects that require specific expertise, outsourcing is the more ideal option, as it allows for access to a broad range of skills and resources.
Today I look at a few areas of when and how to consider when to skill up and when to outsource. And 4 tips on briefing a PR or Comms consultant to work with you.
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