Newsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has been used by brands, politicians, and even charities to make a big impact. The premise being that you don’t need to be the news—you just need to be related to it. It is a term that refers to the process of using current news to generate interest, including media interest, and reach a wide audience. In this episode, I'll share some of the tips and tricks you can use to undertake newsjacking and some examples of newsjacking campaigns from other organisations so you can get an idea of the impact that this form of public relations can have. Keep in mind that newsjacking should be a strategic part of your overall public relations plan, not a standalone tactic you use when the timing is right.
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