ESG reporting is emerging as the most effective way for companies to build a positive reputation. This potentially means that PR and comms professionals are now being asked to become experts in environmental policy and other fields.
While this may sound like a huge challenge, it actually opens up a wealth of new opportunities for PR and comms pros in smaller businesses.
I haven't worked in the corporate world for some time, so I wanted to find out more on this topic, particularly how it relates to diversity and inclusion, not just the external factors that a company's operations may entail.
So today, I explore what this new lens through which reputations are being managed and judged means for PRs and reputation management and help PRs and comms pros in smaller businesses be aware of how this could affect day to day campaign planning.
Let's dive in!
Links mentioned in this episode: Grab my ‘No tissues’ reputation issues management guide
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