Have you got a plan to build trust with your audience or just a communication plan? Good Public Relations (PR) is about creating trust in your brand. It's a strategic communication process that builds mutually beneficial relationships between organisations and their public or audiences. Ethical public relations practices seek the truth and provide accurate and balanced information.
However, this is increasingly difficult in our current age. The internet has allowed for a free flow of information that has led to a new level of transparency between people, businesses and consumers.
This podcast today is inspired by a particularly challenging week communicating with my teenager and the perils of social media they are exposed to daily.
Let's dive in!
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Links mentioned in this episode:
Lynn PR Misinformation Cell / definitions:https://lynn.global/welcome-to-the-misinformation-cell/
BBC Education Survey: https://www.bbc.co.uk/newsround/61856053
