Adele Sweetwood explores the connection between data, creativity, and marketing success.
Topics covered include:
What You Can Learn From Adele's book the “Analytical Marketer: How to Transform Your Marketing Organization."
How to use data to shape your company’s marketing strategy.
Why having a Ph.D. isn’t necessary for becoming a data scientist.
Why “orchestrators” and “analytical marketers” make great company leaders.
As I mentioned in the show, if you're enjoying the B2B Revealed show, I'd love it if you would leave a nice review here.
