Most construction companies claim they "do great work and have strong relationships." But if your business vanished tomorrow, would anyone really notice—or care?
In this episode of Construction Genius, I sit down with Justin Bieganek, founder of Mercury Creative Group, to unpack what branding really means for construction companies—and why it's about a lot more than your logo or website.
If you're frustrated with being treated like a commodity, constantly undercut on price, or struggling to attract the right people to join your team—your brand might be the problem.
And the good news? Fixing it starts with asking better questions.
Why "we do quality work" isn't a differentiator in construction
The one powerful question that reveals your company's real value
How to uncover your essential value—and why it matters more than your mission statement
How internal misalignment kills credibility with clients and recruits
Why consistent messaging across field and office builds trust
How to create a brand guide your team will actually use
Where to start when your brand feels outdated or unclear
General contractors and trade contractors
Construction CEOs and executives
Marketing and business development leaders in AEC
Anyone tired of competing solely on price
Justin Bieganek, Founder of Mercury Creative Group, has spent over 25 years helping construction companies, associations, and nonprofits discover what makes them unique—and use that clarity to drive growth. He's guided 100+ organizations through strategic branding efforts rooted in deep collaboration, leadership alignment, and practical implementation.
If you want your brand to attract better clients, keep great people, and support your long-term growth, Justin is the expert you want in your corner.
RESOURCES
Connect with Justin Bieganek
LinkedIn - linkedin.com/in/justinmbieganek/
Website - mercurycreativegroup.com/
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