In this episode of Rising Tides Live, the conversation explores the evolving role of digital tools and strategies for restaurants and small businesses, featuring insights from Mike Nagy. Mike joins host Shawn Walchef to discuss practical ways businesses can optimize their digital presence. From leveraging Google Business Profiles and maximizing online reviews to connecting social media channels for enhanced visibility, the episode unpacks actionable strategies for improving customer engagement and driving growth. Together, they dive into the latest industry trends, the power of accurate data, and how businesses can prepare for a digitally connected future, leaving listeners with valuable takeaways to stay competitive in an ever-changing marketplace.
Interview Takeaways:
- Regular Updates and Accuracy Are Critical: Google Business Profile attributes, such as website links, menus, and specific features (like whether a restaurant allows pets), should always be accurate and updated. Neglecting these can lead to missed opportunities to attract customers searching for specific attributes or services.
- Leverage Visual Content and Attributes for Visibility: Restaurants should ensure their food images are appealing and accurately uploaded to their Google listings. Adding descriptive attributes like dietary options (e.g., gluten-free) or menu specifics can help with visibility in searches tailored to those needs.
- Engagement and Responses Matter: While responding to customer reviews on Google may not significantly improve SEO, it contributes to brand hygiene and customer trust. Authentic engagement helps reinforce relationships and can be a marker of professional and customer-focused operations.
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