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"And for some, if I said it was all a dream, I used to read Word up magazines, salt and pepper and heavy D up in the limousine, you would be able to finish the next line. So words are dynamic and allows us to associate pictures, images with it. So a lot of times when someone says something, what triggers you is really not the word. What triggers you is the association that an image, an event, a person, a place has with that word."