How good are you at following up on story pitches or with new clients? If you could do better, you're in good company: apparently, 48 percent of us never make a single follow-up attempt. Another 44 percent follow up, but give up after one follow-up call. And yet, 80 percent of sales require FIVE follow-ups! In this episode, we talk about:
+ why we struggle with following up
+ what we do when following up
+ best practice in reaching out
+ when to leave it
Resources
~ RL's famous lead generation tracker - to track letters of introduction and follow-ups https://www.rachelslist.com.au/toolkit/product/lead-generation-tracker/
~ RL's pitch tracker - for tracking and monitoring story pitches and follow-ups
https://www.rachelslist.com.au/toolkit/product/pitch-tracker/
