Case studies can be a convincing form of social proof for content clients - and can be a valuable addition to your writing services. In this week's episode, we talk about the following:
- The types of case studies clients want (from structured templates to interviews to video-style case studies)
- How they stack up compared to other content marketing
- Our tips for finding customers for interview case studies
- What we charge for case studies and why
- Creating case studies for your own website.
Other resources
https://b2blauncher.com/episode171/
