Tim Brown, owner and lead strategist at Hook Agency, is the guest on today's episode. He's here to talk about his Minneapolis-based marketing company and how their approach of using persuasive website design will help you make your website a traffic magnet.
In this episode, we talk about...
- How having a trusted marketing advisor can be indispensable for smaller and newer companies.
- Getting quality leads for roofing companies through website traffic -it's better to get fewer leads that are all quality, rather than lots of leads that won't go anywhere.
- Developing a good sales process so that you can take advantage of your leads. And how learning how to sell teaches you communication skills that you can apply to all facets of your life.
- Making your website persuasive by quickly building trust with the customer, using empathy when you design it (design it with the point of view of the consumer in mind), and clear calls to action.
- Remember when marketing that it's not about the roof or how great your company is -focus on the emotional benefits that your customer will feel if they become your client.
Links to resources:
Contact Tim Brown: tim@hookagency.com
Roofing SEO Tips: https://hookagency.com/roofing-seo-tips/
Get Help with Roofing Website Design: https://hookagency.com/roofing-web-design
Get Roofing SEO Services: https://hookagency.com/roofing-seo
To join the Facebook Group: Common Sense Contracting
For more Contractor Growth Tips visit https://fullsailmarketing.com
