When you think of contracting businesses, the things that come to mind are usually construction, pond builders, roofers, painters, etc. However, the term "contractor" is not limited to those home-improvement professions. Today, Logan is sitting down with the big media dog himself, Full Sail's Social Media Video Editor, Alex. Alex's dad owns a home heating oil company and he is here today to tell Logan all about the company and the aspects of the home heating oil business. This industry is a very lucrative sector of contracting and there's plenty to learn in today's episode!
In this episode, we talk about…
- Alex's journey as he helped his dad build his business
- How Mike Timms came to start his home-oil business
- Different ways that the big home-oil companies try to create a monopoly
- Problems with trying to get a delivery from one of the big dogs during the busy season
- Seeing problems with the current process and going out on your own
- Knowing all the numbers without knowing all the characteristics of the house
- Why Alex's dad came back to the oil business after being bought out
- Making sure to factor in all of the overhead
- Generating leads with the changing of times and technology
- Dealing with the ever-changing pool of customers, price shoppers
- Price vs. Timing, prioritizing between the two
- Providing the obvious conveniences that other companies don't acknowledge
- Getting out in front of the little things that nobody thinks about
- Knowing how to hire so that you get the right people who fit in your company
- What Alex would step in and help his dad with right now
- Asking the right questions to make sure you are the right fit for the customer
- Picking out the likes/dislikes from other companies and applying those to yours
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Links to resources:
Penny Saver
Petro
Check out Alex's dad's company, Timm's Petroleum!
Full Sail Marketing Giveaway
Full Sail Marketing Facebook
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