I took a leap and decided to start a podcast without knowing exactly who it was for.
Two years ago, I had just completed my first book and discovered I had no idea how I was going to market it. Previously in my career, I'd been a professional speaker, but I thought, "I have a full-time job and a family. I don't have time to hit the speaking circuit to promote my book." One of the reasons I wrote the book was because I wanted to find a way to make a difference and share my ideas at a much bigger level than just with the people in my immediate circles.
And then, I was a guest on a podcast... I thought, that was fun. And I asked myself, "Could podcasting be the best way to accomplish my goals?"
So,
But, one thing kept nagging at me. I kept wondering who was in my audience and who is this show for.
One difference from speaking to groups in person is with podcasting you don't get any feedback. No head nods. No laughs. No groans at my cheesy humor. It's like you're performing behind a one-way mirror. It's like you're addressing a huge number of people from a deprivation chamber. For the first 100 or so episodes that chamber was my car. I mostly sat in my car by myself and recorded videos. I asked myself, "Who are you talking to?" It was so bizarre. Here I am recording a message without knowing who will be interacting with it.
On this episode of Conversations About Conversations, I answer the questions, "Who are you talking to? Who is the show for?"
To find out the answer, listen to this episode on or watch it on my YouTube channel.
CONTACT ivan@conversations.biz
Conversations About Conversations – Episode 177
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