Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.
- How Jessi introduces herself at networking events [5:31]
- Her top 'golden nuggets' for writing better copy [6:17]
- Why reading is the key to better writing [7:11]
- The key to a great story for entrepreneurs [8:20]
- The companies Jessi thinks do a great job of sharing their story [10:27]
- How Jessi ties everything back to her background in education [15:42]
- Jessi's approach to taking existing copy to the next level [19:25]
- Jessi's advice on creating lead magnets [21:33]
- Her best advice for a brand new entrepreneur learning copywriting [23:54]
- Her advice for established entrepreneurs trying to improve [25:12]
Link Outs:
Full Shownotes for Copywriting Tips from a "Word Nerd" with Jessi Honard
Copywriting Character Quiz
Four Hour Work Week
Copy That Pops Podcast Archives
Dove - Real Beauty
Nike - Campaign for Women
Kimra Luna - Website
Screw the Nine to Five
The Hero and the Outlaw - Book
Better Writing, Bigger Results
