Think all your customers should be from Cleveland? Wrong! In order to grow your customer base you need to reach outside your hometown and your comfort zone. What are some proven business strategies and tactics to do just that? Our panel will address: mistakes to avoid when dealing outside the area; ways to market cost effectively to a broader audience; how to make a choice between hiring reps or using a rep firm and common challenges in reaching outside of Northeast Ohio. Andy Birol, Birol Growth Consulting; John Fox, Hyland Software; Rob Felber, Felber and Felber Marketing; David Hunt, Skylight Financial
