In this episode, Don sits down with Paris Buchanan, Senior Associate AD for Fan Experience and Creative Strategy at Auburn University, to take listeners behind the Tigers gameday experience. Paris shares his career journey, the philosophy guiding Auburn's approach to event presentation, and how he structures and leads teams to deliver seamless, high-impact fan experiences. He also discusses the planning process, creative strategy, and evolving technologies shaping gameday in college athletics, and offers valuable advice for the next generation of sports professionals.