Capstone Conversations
With Jean Caragher
What fun it is speaking with Bethany Silvis, marketing supervisor for Kerkering, Barberio & Co., who was named the Association for Accounting Marketing Rookie of the Year.
Bethany joined her firm in 2018 as the marketing coordinator.
Since then, Bethany:
- Has taken KB’s social media activity to a whole different level.
- Built a bevy of digital webinars and presentations.
- Mastered Camtasia to edit videos for the website, social media, and specific campaigns, including a series they called "A Day in the Life of a CPA," which was used as a recruiting tool.
- And has taken a seat on the University of South Florida Muma College of Business Customer Experience Advisory Board as a program advisor and completed the customer experience course at USF.
In this episode, Silvis explains:
- How important it is to be flexible
- How her focus on client experience came about
- Her two pieces of advice for accounting marketers