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Fix Your Marketing and Fix Your Business.

The Disruptors
With Liz Farr

Karen Reyburn wants accountants to stop thinking “about marketing as this one-off thing where you tick little boxes,” but instead about how to use your marketing to connect to the human experience.

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  17 MORE TAKEAWAYS: Karen Reyburn show notes here
  


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  MORE: Disruptors
  


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  MORE CPA TRENDLINES PODCASTS and VIDEOS:  Giles Pearson: Fix the Staffing Crisis by Swapping Experience for Education | Jina Etienne: Practice Fearless Inclusion | Bill Penczak: Stop Forcing Smart People to Do Stupid Work |Jason Deshayes: What We're Doing Isn't Working |Heather Satterley: You've Got To Meet People Where They Are |Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | 

In her new book, The Accountant Marketer: The Structured Approach Any Accountant Can Follow to Attract Clients They Love, Reyburn provides a step-by-step process for understanding the unique characteristics of their firm and how to connect that uniqueness with their best clients. 

“If you have a marketing problem, you have a business problem" she says, "If you have a business problem, there’s often a marketing solution that can help with it.”