Episode summary
Three different leaders told me the same thing last quarter: "We tried AI. It felt cool. It didn't change any results." Northlight exists to fix that gap. In this episode I introduce Northlight - my AI literacy + implementation firm for teams that are done dabbling and ready for workflow wins they can measure. We turn AI from a novelty into a compounding asset using SOPs, custom GPTs/agents, and responsible guardrails. You'll also hear a simple 48-hour challenge to prove the value on one real workflow, plus a founder-friendly launch offer for a rapid diagnostic.
What you'll learn
Why tools aren't your bottleneck - workflows are. How to move from ad-hoc prompting to repeatable systems.
The "calculator → computer → AI" analogy. Each shift frees humans to solve bigger problems (if you redesign the work).
Northlight's 5D Flow (our method): Discover → Design → Deploy → Document → Dial-in.
What our engagements look like: 2-week diagnostic, 6-week implementation sprint, ongoing enablement/governance.
Two mini-case studies:
Content ops cut from a day to <2 hours with a voice-matched GPT + SOPs, with a lift in organic impressions.
Audience-intelligence briefs saving ~⅓ of strategist time, with citation and QA baked in.
Responsible AI in the real world: privacy, citations/fact-checking, inclusion and equitable access to AI literacy.
The 48-hour Northlight challenge (do this now)
Pick one weekly workflow.
Write a 5–8 step SOP for how you actually do it today.
Feed that SOP + one gold-standard example into a custom GPT.
Run a real task through it. Measure cycle time and quality.
If your time doesn't drop, DM me "Northlight" and I'll send templates to fix it.
Links
Book a Northlight Diagnostic Discovery Call (5 launch slots, founder-friendly rate): https://wearenorthlightai.com/appointments
Connect with Susan Diaz on LinkedIn
Join Marketing Power Circle (AI implementation mastermind): https://cpdigitalinc.vipmembervault.com/products/courses/view/1157552
