Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
In this episode, I am going to be talking about how to get your press release noticed. Now, some people get intimidated when it comes to writing a press release. They think that they need to hire an expensive PR firm or an expert to help them write a press release, but if you get it right, you can do it for yourself or your company. If you're a solo-preneur and have limited PR budget, a press release is a great way to get you media coverage.
{0:57} Now, the biggest mistake that people make when it comes to writing press releases is that they send them out too frequently.
{2.35} Journalists are getting hundreds of press releases in their inbox every day.
{3.45} When you're thinking about your story, think about the journalist and the publication you're pitching to. Make sure you use the right tone of voice.
{6.03} Make sure you use visuals and you have a link to high res images for the journalist to use. Not all media companies have a picture desk on hand and high quality, high resolution images will make it much more likely for you to be featured.
{7.23} The last thing I would like to say is if you haven't sent out a press release before, try it with your local media first.
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