Description

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

In this week's episode, I'm going to be talking about 10 tips for making your content stand out. So what is going to make your content sing louder than your rivals, how can you make your brand memorable and easily identified? Whether you're a small business or a marketeer for a brand, finding your own voice and making it stand out can feel a little bit overwhelming. And often I hear business owners say to me, "Help, I just don't know where to start." So here are my top 10 tips for helping you create memorable, standout content. 

Episode Highlights:

• {1:26} Why it's important to assess the mood of your audience
• {1:55} Why you need to use each social platform appropriately 
• {3:07} Get into the mind of your clients and understand that what you offer can make their life easier 
• {3:21} If you don't know what your audience wants, ask them
• {4:55} Have conversations with your audience
• {5:59} Keep your brand consistent, have a big overview of your social platforms and make sure the messaging is the same
• {6:30} Make sure your branding matches your business
• {8:18} It's better to focus on one social platform and do it well rather than trying to be everywhere 
• {8:40} Dump the jargon so that you don't alienate large portions of your audience
• {9:01} Blogging should be at the top of your content to do list
• {9:56} Focus on quality and make sure you're creating decent content  
• {10:43} Be organized and consistent and plan how to spend your time creating content 

Connect with Claire: 

Join me for my Content Planning Party https://clairewinter.info/content-planning-party/  

You can download my free 2021 Content Planner here https://clairewinter.info/freebies/2021content-planner/ 

To find out about 1:1 content coaching go www.clairewinter.info.

Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

Website: https://clairewinter.info/

Instagram: https://www.instagram.com/clairewinteruk 

To get your content sorted join the Cracking Content Club Membership for just £35 a month: https://clairewinter.info/cracking-content-club/