Most speakers are not struggling because they lack talent. They are struggling because the market does not understand what they do.
In this episode, Sean Douglas breaks down the first step to becoming a booked and paid speaker. Foundations and positioning. If an event planner cannot immediately identify what you speak on and who you serve, you will not get booked.
Sean Douglas walks through how to define your speaking niche, your category, how to identify your audience, and how to position yourself so that you are not just another option, but the only option.
This episode also introduces the concept of category design and how owning your own space in the market separates you from every other speaker competing for the same opportunities.
If you want to get booked consistently, it starts with clarity.
Key Takeaways
1. Clarity in your niche is the foundation of getting booked
2. Event planners do not book generalists
3. You must define both your topic and your audience
4. Positioning determines how the market values you
5. Owning a category makes you stand out
6. Your brand must clearly communicate what you do
Event planners do not book generalists. They book specialists.
Your niche is not your topic. It is your problem and your audience.
This episode provides much needed clarity. If you want to work on this together, join the booked & paid speaker blueprint program that fixes all of this for you. Let's talk about how we can work together to get you booked & paid consistently.
www.TheSuccessCorps.com/work-with-us
Get the guide that is guaranteed to get you booked consistently: bit.ly/getbookedtospeakguide
