Most speakers use social media the wrong way.
They post random content, react to the news cycle, or treat their platforms like a personal diary. Then they wonder why event planners never reach out.
In this episode, Sean breaks down how social media actually fits into a professional speaking business.
Event planners are researching speakers online before they ever reach out. Your content, tone, positioning, and visibility all influence whether they see you as a professional speaker or someone they should avoid putting on their stage.
You will learn how to position your social media profiles to attract event planners, how to search for real speaking opportunities using hashtags and platform tools, and how simple ad strategies can put your speaker reel in front of the right audience.
If you want to use social media as a system for getting booked, not just a place to post content, this episode will show you how.
00:00 Introduction
00:42 Why Social Media Matters for Speakers
01:30 What Event Planners Look For on Your Social Media
02:15 Why Divisive Content Can Cost You Bookings
03:05 Separating Personal and Professional Content
03:50 Why LinkedIn Should Be a Speaker's Primary Platform
04:40 Writing LinkedIn Articles to Build Authority
05:25 Using Hashtags to Find Speaking Opportunities
06:10 Searching "Call for Speakers" Posts
07:05 Running Simple Social Media Ads for Your Speaker Reel
08:00 Understanding Ad Impressions and Audience Data
09:05 Retargeting Event Planners with Facebook Pixel
10:10 Creating Simple Speaker Introduction Videos
11:10 Example Script for Reaching Event Planners
12:05 Using Video Emails to Stand Out
13:10 BombBomb Video Messaging Strategy
14:05 Stop Being Another Option and Become the Only Option
15:10 Finding Event Planner Associations
16:10 Researching Executive Directors and Decision Makers
17:05 Building Your Event Planner Lead List
18:00 Using LinkedIn and Facebook Messenger for Outreach
19:00 How to Ask for Referrals to Other Event Planners
20:00 Why This Research Is the Work Most Speakers Avoid
21:00 Social Media as a Lead Generation System
22:00 Preview of the Next Episode
1. Event planners always check your social media
Before they hire a speaker, they research your online presence. Your posts, tone, and professionalism influence whether they see you as credible.
2. Separate personal and professional platforms
If you want to share strong personal opinions, consider keeping those on private profiles while directing event planners to professional platforms like LinkedIn.
3. LinkedIn is one of the best platforms for speakers
Writing long form posts or articles about your expertise builds authority and positions you as a thought leader in your speaking category.
4. Social media can reveal real speaking opportunities
Searching hashtags like call for speakers, keynote speaker, or presenter can help you discover events actively looking for speakers.
5. Small ad budgets can create visibility
Running simple ads to your speaker reel can put your content in front of thousands of potential viewers, including event planners.
6. Video outreach helps you stand out
Sending short personalized video messages to event planners immediately differentiates you from speakers who only send text emails.
7. Research is where most speaking opportunities are found
The speakers who consistently get booked spend time researching event planners, associations, and decision makers.
BombBomb video email platform
Facebook Ads Manager
Calendly
Booked and Paid Speaker Blueprint Program - www.TheSuccessCorps.com/work-with-us
The Booked and Paid Speaker Blueprint is a system designed to help speakers consistently attract, pitch, and secure paid speaking engagements.
Inside the program, speakers learn how to:
Position themselves as a category expert
Build a pipeline of speaking opportunities
Use media and podcasts to increase visibility
Pitch event planners effectively
Create systems that generate consistent bookings
Website - The Success Corps - www.TheSuccessCorps.com
Podcast - Booked and Paid Speaker Blueprint - https://www.youtube.com/@TheSuccessCorps
LinkedIn - www.LinkedIn.com/SeanDouglasTEDxSpeaker
If this episode helped you understand how social media fits into a speaking business:
Your support helps more speakers escape the Invisible Speaker Trap and build a sustainable speaking career.
