Description

Jim Scatena, a legend in the creative industry, discusses what it's like to work with two of the most creative companies  — Crayola and FloraCraft — and the life and leadership lessons he learned.

KEY TAKEAWAYS

• Keep an eye on your goals. They'll help you make the moves to grow your experience and expand your skills
  
  
• Sometimes you can impact your most loyal market by creating a new market. Which turns you to finding new and innovative ways to  motivate that original market.
  
  
•  Invest in making it easier for your customers (large and small) to order from you.
  
  
• "Reserve the right to change your mind"—  if you realize you're going down the wrong path (even if you chose it) you may need to change directions. Don't let your ego and pride get in the way.

SUGGESTED ACTIONS

• Look at your goals, what skills and experience do you need in order to reach them?  Go get it.
  
  
• Build a culture of service and dedication where everyone is valued.
  
  
• Listen to your customers and consumers, they're the geniuses.
  
  
• As the leader, reserve the right to change your mind.

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𝗝𝗜𝗠 𝗦𝗖𝗔𝗧𝗘𝗡𝗔 I’ve spent my entire career (since 1976) in the creative industries!  

You can reach Jim at jimscatena1@gmail.com or on LinkedIn.

𝗖𝗟𝗜𝗡𝗧 𝗢’𝗥𝗘𝗔𝗥,  president and owner of Creative Sales Consulting, has worked in the Retail industry since 2000. Clint and his team connect suppliers & retailers in the creative arts industries for stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products. 

For more insightful conversations with leaders in the Arts & Crafts Retail industry visit CreativeRetailTalks.com.

If you'd like to be a guest on the podcast, reach out to Clint O’Rear at Clint@CreativeRetailTalks.com.

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Music:

"Carpe Diem" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/