What You'll Learn In This Episode of The CRM Sushi Podcast...
- SEO vs. SEM vs. SEA
- Search engine optimization
- Search engine marketing
- Search engine advertising (a little more straightforward)
- Content is still king in SEO
- SEO is not dead
- 11 years with 800+ staff in the company
- Online visibility management & content marketing platform
- 2 tools in 2008
- 42+ tools now
- SEO
- Content
- Advertising
- Competitive Research
- Social Media
- Sales, BizDev, & Affiliate Teams
- Menu
- Competitive Intelligence Add-On
- Advertising
- Content and PR
- Social Media
- Management
- Competitive Intelligence Add-On
- Traffic Analytics
- Market Explorer
- Market Explorer (Start here)
- Game Changers
- Established Players
- Leaders
- Niche Players
- Share of Visits
- Create a Custom Market
- Traffic Analytics
- Focus on a top competitor
- Traffic Sources
- Top Pages
- See the top pages of your competitors
- Search for "cart" or similar phrases for e-commerce sites to see how they are converting
- Geographic Distribution
- Destination Sites
- Subdomains
- Bulk Analysis
- Advertising
- Advertising Research
- Ads—see the ads they are running
- Display Advertising
- Paid Search Trends
- Paid Search Positions
- PLA Research
- Content Marketing Toolkit
- Topic Research
- SEO Content Toolkit
- SEO Writing Assistant
- Readability
- SEO
- Originality
- Tone of Voice
- Brand Monitoring
- Post Tracking
- Content Audit
- Lead Generation Tool (great for digital marketing agency)
- Opportunity
- Social Media
- Social Media Poster
- Social Media Tracker
Links Mentioned In The CRM Sushi Podcast
