Are you deploying a “Blockbuster strategy in a Netflix reality? Tristen Sutton, a Facebook ads expert, knows the ins-and-outs of how to attract and convert your ideal clients. He knows exactly what’s working right now and shares some of the biggest mistakes REALTORS® make when it comes to social media marketing. Listen in to hear Tristen’s tip for connecting with people online during a time filled with negativity and fear - and learn how to make your next virtual open house a smashing success.
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Time Stamped Show Notes
- 01:00 – Introducing Tristen, a certified Facebook ads expert who teaches REALTORS® how to use Facebook ads to attract and convert their target market
- 01:20 - He works with the Houston Association of Realtors to help agents reach their community
- 02:45 – On leveraging social media during the pandemic
- 03:05 - Social media is going to be your best friend right now; embrace it, so stop having a “Blockbuster strategy and a Netflix reality”
- 04:10 - Your reach is minimal with regular posts; you need to invest in Facebook ads, use video, and provide value
- 05:23 - Do video, Facebook Lives, and live tours for open houses; the best practice is to do a pre-recorded video and upload it natively on your FB page
- 06:40 - Then, you can repurpose that video across other channels and maximize your content
- 07:25 – What kind of videos are working well right now
- 07:30 - People are favoring videos that are about 3 minutes in length on your business page; call out and identify your market and do something different
- 08:05 - Invest in a little tripod and a mic; make sure the lighting quality is good, too
- 09:05 – Tristan’s CSIRE experience
- 09:20 - He sees a lot of agents deploying the “posting and hoping” strategy; it doesn’t work anymore
- 10:30 – What’s safe for REALTORS® during Fair Housing Month who want to target a certain market
- 10:35 - You can’t target based on gender, income, or zip code; you can’t violate because Facebook simply won’t let you
- 11:08 - You can target by address, city with a 15-mile radius, and age; Tristen teaches the valuable skill of retargeting those who click and are interested
- 12:15 - If you don’t serve first-time homebuyers, have a connection with someone in your area who does
- 13:25 - Tristen’s tip
- 13:45 - He’s seeing people getting disgruntled and negative online; stay positive, make people laugh, and make people feel good
- 14:37 - To get in contact with Tristen: text “freeguide” to 31996; it’ll lead you to a link to download a free workbook to make your own Facebook ads and put you on his email list
3 Key Points
- Video is queen right now on Facebook - so use it!
- Don’t just “post and hope”.
- Stay positive in all your messaging. People need a laugh and a smile right now.