Your Instagram is your business card. Is it working for you? Giselle Ugarte, a Marketing Director, online educator, motivational speaker, podcaster, and influencer, drops some truth bombs on us REALTORS® when it comes to social media. Listen in to hear Giselle share what REALTORS® get wrong, how we should approach social media, and what we should (and shouldn’t share) — and learn her thoughts on boundaries and communication from a consumer standpoint.
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- 00:45 - What REALTORS® are doing wrong on social media and can improve
- 01:05 - They don’t consider who their audience; know who you’re talking to
- 02:00 - Your Instagram is your business card; don’t use it to vent
- 03:30 - Make your profile and bio work for you; show your personality
- 05:25 - Leverage video and show yourself; choose what’s personal and private
- 06:40 - Get personal, but keep what’s private private
- 07:20 - What Giselle looked for in a REALTOR®
- 07:45 - As a consumer, she was a Millennial, single female
- 08:25 - She thought she would buy her first place with a partner
- 09:00 - She had a lot of questions; REALTORS® can answer these questions on social media
- 12:00 - Boundaries and communication
- 12:05 - She wasn’t sure of her REALTORS® boundaries around texting, calling, and questions
- 12:20 - Part of the frustration REALTORS® experience with clients is because they haven’t set clear boundaries for the relationship
- 14:45 - Her REALTOR® experience
- 15:20 - She had a great experience and ended up buying a friend’s condo; the REALTOR® still supported them through the sale
- 17:00 - Communication is key; remember the down-the-road referrals, too
- 18:30 - The best and worst
- 19:30 - The worst: Client-trashing memes, profiles where the person behind it is unclear, profiles that look like a flyer, screenshot overload
- 22:00 - It’s better to post one quality post a week than daily regurgitated, low-quality posts; make sure you’re compliant
- 23:15 - Don’t worry about being perfect; done is better than perfect
- 26:00 - Get on Clubhouse!
3 Key Points
- Know your audience.
- People buy from people.
- Set boundaries.