Learn what C-Suite Outlook 2026 reveals for marketing and communications executives as organizations prepare for the rise of A-Commerce (Agentic Commerce)—a new model of commerce driven by autonomous, AI-powered agents.
CEOs and CMOs agree: boosting profitability through business model change is a top priority in 2026, according to The Conference Board C-Suite Outlook 2026 survey. But how should marketing leaders drive that profitability growth in an era increasingly shaped by agentic AI?
Join Steve Odland and guest Ivan Pollard, leader of the Marketing & Communications Center at The Conference Board, to find out what CEOs, CMOs and CCOs are prioritizing this year, why agentic commerce is the next emerging trend, and why customer experience becomes even more critical as AI agents automate decisions and interactions across the customer journey.
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