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People are not only wired and designed to make an impact in the world, but they also want to do things that matter. Everyday work tasks can become so mundane, but if you are connecting your products or services to something with meaning and excitement, it can greatly improve your teams feelings towards what they are doing for your company's success. Listen to this weeks episode to learn more about how to tie your business directly to people, in order to make an impact in others lives.