Mike and Cyberdogz writer, Katie Jenison, discuss what Brand Storytelling is, the approach, what it all means, and when it applies to your own brand.
Highlights
- How storytelling applies to branding - 1:39
- It takes time to understand your brand - 2:57
- Telling the story of your brand - 3:46
- Consistency as a piece of the puzzle - 9:32
- Using the brand retro mindset - 12:37
- Tell your story: that’s the whole point - 13:49
- Tools that you can use to tell your story - 16:43
- Finding brands that inspire you - 20:47
- Creating connection and recognition - 21:59
- There's a part of storytelling failure - 28:01
- Be yourself and find inspiration - 39:56
Episode Resources
