Mike and Cyberdogz writer, Katie Jenison, discuss some of the main points of building a successful blog and as always, how to approach this process in a way that makes YOUR brand unique.
Highlights
- Why blogs are great - 1:53
- The importance of creating value and content - 3:43
- You want your message to be received - 4:55
- You need to have a plan - 8:31
- The importance of your social marketing - 11:20
- Spending time generating content - 13:52
- Finding your voice and content - 19:13
- What’s the process? - 20:44
- Finding the best keywords and phrases - 26:00
- Why emails are great - 28:27
- Figuring out your goal - 29:38
- Being authentic when you are writing the content - 33:35
- Be honest with yourself - 35:41
- Choosing a content management system - 36:59
Episode Resources
