Mike discusses one of his company sizzle words (uniqueness) and what it means to stand out amongst the crowd to TRULY be unique and authentic to your brand.
Highlights
- Being a business coach - 0:35
- Being unique and creative is essential - 1:17
- We do not have to look much further than ourselves - 2:16
- What makes your brand unique - 2:42
- Think about what are your core beliefs as a company - 3:47
- The uniqueness perspective - 4:42
- Making your company unique! - 4:49
- Being different is not a bad thing - 5:17
Episode Resources
