In this episode, Bryan and Ariel discuss:
- His impressive roster of working with G-Eazy, Drake, Kanye and Lil Wayne (to name a few)
- Why vanity metrics don't really matter
- The difference between social media management and marketing plans
- The self-service tools different platforms offer that you want to make sure you're taking advantage of
- Where to spend your money if you're getting into music marketing for the first time
- How you can engage and interact with your fans across all platforms and discover look-a-like fans
- Music Business Toolbox - what it is and where it's headed!
