To hear Derek tell it, his career was totally unplanned.
One impetuous decision after the next.
Leading to endless mistakes.
Exhibit A: Quitting the best agency in the country to go on holiday with his girlfriend. (CDP)
To me, it looks as meticulously pre-planned as any of the plots in the ‘Ocean’s’ films.
STEP 1: Work for the best agencies in town:
(CDP, BMP and DDB).
STEP 2: A reconnaissance trip to the States (Smith/Greenland).
STEP 3: Create financial security (Day/Devito-French).
STEP 4: Build a creative reputation at the most creative agencies of their day (WCRS and AMV).
STEP 5: Practice being a Creative Director at a big, bad agency (Ted Bates).
STEP 6: Now ready, you start your own shop (BDDH).
STEP 7: Position the agency as the first of a new trend (Third Wave).
STEP 8: Turn Marketers Directors curiosity about the Third Wave into retained business.
STEP 9: Sell.
Have a listen, tell me I’m wrong.
