Description

In this episode, Nathan and Leslie discuss:

•           The process of creating effective brand strategies.  
•           The Easy Button story.
•           The challenges of balancing work and family.
•           Advice for a 20 year-old Leslie.

Key Takeaways:

•         A mistake brands make is thinking they are competing against competitors, but they are actually competing against any choice available to a consumer.
•         When you're in a project and you don't feel success, power through.
•         If you don't take yourself too seriously, magic can happen.
•         Don't compare, play your own game, enjoy the process.

"Tackle big problems with great people." — Leslie Sims

Connect with Leslie Sims:

LinkedIn: @LeslieSims

Connect with Nathan Mersereau:  

Phone: 248-645-1520

Website: www.dayinacanoe.com

Email: nathan.mersereau@planningalt.com

Twitter: @NathanMersereau

LinkedIn: Nathan Mersereau

Address: 255 S Old Woodward Avenue, Suite 310
Birmingham, MI 48009

Show Notes by Podcastologist/Show Producer: Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.