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Culture first, you need to build a foundation that can cary growth before you scale.
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Align your team on the shared values and standards
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Recruit people that excelled in other areas, but also proved to deal with setbacks in the past
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Have a rigid onboarding plan
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As a leader, build trust with people.
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Create an environment, where they can share victories, but also learn from mistakes
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Earn trust and connect with your sales reps; give them a pat on the back when they deserve it, but also push for contructive feedback.