018: Dave Lewis, Senior Content Producer, Carmichael Lynch

Description

Dave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and work silos.

Key Takeaways

[:31] Heather introduces Dave Lewis and asks her guest to talk about who he is, where he is from, and how small towns are the best!

[2:35] From photo production to art production to content production: what skills has Dave garnered that are most important and how did he come to work in advertising?

[5:25] Dave has found that a lot of the things he produces are now destined for the Internet and that the clients are getting more and more specific.

[7:00] Creatives need to be more and more nimble and a lot of content is now produced in-house but the variety of sources for the material Dave needs has multiplied in the past years.

[9:48] Heather asks about the ins-and-outs of working with influencers — a frequent listener question: Is the pricing structure different?

[12:45] Considering the increasing amount of resources available to advertising agencies, Heather shares a tip for photographers: Add to your arsenal!

[14:40] How do you get Dave’s attention? Personalized emails — show you’ve done your research and that you’re interested and note that mail is making a comeback!

[20:48] Heather and Dave discuss how everything you do in life informs everything else: Life silos and work silos are breaking apart.

[23:30] When a photographer has an Instagram account, should they show only their work (personal and commercial) or should they curate some of their life as well? Dave has both a professional and personal opinion on the matter!

[26:14] Dave shares one thing he likes to see people do on their Instagram page — show you love your work and show what you love, tell your story.

[29:30] Dave’s estimate approval process is pretty straightforward; he walks us through a usual bid and shares what use he makes of treatments — it is always shared with the client!

[34:55] How does Dave let a photographer know they didn’t get the job?

[39:22] If he wasn’t an art producer, Dave you probably do something with food!

[41:16] Heather thanks Dave for coming on the podcast and invites listeners to tune in for the next episode.

Thanks for listening.

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

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