Today, we are learning from Marsha Shandur.
Marsha, of Yes Yes Marsha, believes that Storytelling is the key to instant connection, clear, effective communication, and changing the world for the better. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of executives, entrepreneurs and professionals across the world.
Before launching her business, she spent 15 years working as a Radio DJ and Music Supervisor for hit TV shows and films, where she gained a powerful understanding of how to communicate in a way that creates connection, trust, engagement and loyalty.
Let's get started...
In this conversation with Marsha Shandur, I learned:
00:00 Intro
02:45 Should Canada become a part of the USA?
04:00 All borders should be open to everyone.
04:40 From telling a story on stage, to coaching the storytellers for the next events.
06:20 The storytelling history in her family.
08:25 Ethically persuasive storytelling.
13:15 The internal monologue of potential clients for service providers.
14:35 As a service provider you don't want people that you can't help.
17:20 As an entrepreneur finding the balance between doing good work and paying rent.
19:45 True Stories Toronto falls in that bucket of free and is considered more like art.
21:35 The origin story of True Stories Toronto.
23:25 How storytelling and connection can give you hope in turbulent times.
24:50 Lack of empathy and shame are the roots of most evil in the world.
26:05 Building a relationship with people. 50% of the sales happen in the follow-up, and 80% of the people only follow up once.
27:20 When you are telling a story, you are making a movie inside your listener's brain. What did it look like? How did you feel?
30:05 The chemical effects of storytelling in your brain.
30:30 A story example of how to sell something technical.
32:05 Where do you find stories to share?
36:25 Using storytelling in videos on LinkedIn vs TikTok.
40:35 Done is better than perfect.
42:35 Bigger quality will also bring more quality people.
46:10 Learning how to be confident on camera.
47:40 Niching is important to attract the people that really want to work with you, and video is really helpful for niching.
48:50 The marketing trick that works, even when you know and recognize the techniques.
52:05 A rising tide lifts all boats.
52:55 One of the badass things you can do in sales is to promote someone else.
55:25 If masterminds were a standard in every industry, the world would be a different place.
58:50 It's not the job of your partner or friends to know everything about your business.
More about Marsha Shandur:
https://www.linkedin.com/in/yesyesmarsha/
Find out more — and see Marsha in a LOT of wigs — at YesYesMarhsa.com
https://truestoriestoronto.com/
Marsha on YouTube
Marsha on TikTok
https://www.youtube.com/@truestoriestoronto
Wikipedia page on Marsha
https://yesyesmarsha.com/decideforimpact (overview of people she mentioned in this conversation and a gift for you.)
Resources
World Domination Summit
Chris Guillebeau (Wikipedia)
Seth Godin - This is marketing
Jonathan Fields
www.rebelsforpeace.org
The Moth podcast - bij MothWorks
True Stories Told Live London
Kendrick Shope (YT)
Sage Tyrtle – storyteller
Jill Farmer
Talking Shrimp by Laura Belgray - LinkedIn
Jeff Harry
Lara Wellman - 1950's work wife
SmarterQueue - posting on social media
www.hollygstudios.com
Andy Ashton
Rachel Allen - Bolt from the Blue Copywriting
Jess Manuszak - of Verve & Vigour Copywriting Co.
Mastermind: Shilbee Dhalla-Kim, Ginny (Virginia) Santos, and Karla Smith.
Courtney Carver of Simplify Your Life - Be More with Less
Michelle Barry Franco
Arthur Thuot, storytelling
Video of the conversation with Marsha Shandur
https://youtu.be/wwbMH1JqHxY
Watch the conversation here https://youtu.be/wwbMH1JqHxY
