This is the fifth episode in a six-part mini series. Today we’re talking with Maedbh Hand of Copywriting by Hand who understands the power of words. It’s the C in the ACE model – how we convert prospects to clients….it all comes down to words.
Maedbh Hand is a business blogger for SMEs. We talked all things about words, but how they make a difference. A massive difference.
In this podcast, we talk about
how Meadbh got inspired for her business because of her NAME and PhD
The two types of copywriting style
How MANY more leads a business can get from blogging
What DISTRACTIONS we all suffer from and WHAT to do about it
The IMPORTANCE of Congruence
WHY copywriters need to work with web designers first
Why COMMMON SENSE sometimes isn’t so common
and much much more.
There are so many golden nuggets in there – there’s tools to use for copy, advice for start ups and how asking for feedback can benefit your marketing copy.
I was so excited about this interview...you’ll be able to tell when you listen!!
