How do you build a stronger profession while helping communities thrive?
In this episode of Develop This!, Dennis Fraise sits down with Jacqueline Brinkman, CEO of Economic Development Australia (EDA), to discuss the evolution of economic development in Australia and why collaboration, professional standards, and continuous learning are shaping the future of the industry.
Jacqueline shares her career journey into economic development and reflects on the lessons she's learned leading Australia's national professional association. She explains how Economic Development Australia has expanded education, certification, and networking opportunities while strengthening the profession across the country.
The conversation explores why collaboration—not competition—is one of the most important drivers of community success. Jacqueline discusses how building trust among stakeholders, encouraging knowledge sharing, and creating strong professional networks lead to better outcomes for communities and organizations alike.
Dennis and Jacqueline also examine how crises such as the Australian bushfires and the COVID-19 pandemic accelerated innovation, reinforced the importance of leadership, and highlighted the value of adaptable, resilient economic development organizations.
Looking ahead, Jacqueline shares her perspective on the future of economic development, including the growing importance of international collaboration, professional certification, and developing the next generation of leaders equipped to solve increasingly complex economic challenges.
A key takeaway? Economic development is strongest when professionals invest in collaboration, embrace lifelong learning, and build trusted relationships that create lasting community impact.
Collaboration consistently delivers stronger outcomes than competition.
Professional standards and certification elevate the economic development profession.
Trust and authentic relationships are the foundation of effective leadership.
Crises can become opportunities for innovation and organizational growth.
International collaboration accelerates learning and improves community outcomes.
Saying "yes" to new opportunities often leads to unexpected career growth.
Jacqueline Brinkman's journey into economic development
The growth and mission of Economic Development Australia
Professional certification and industry standards
Building trust through collaboration
Leading through crises and organizational change
International partnerships and the future of economic development
"Collaborate or die."
"Say yes to opportunities."
"Build a career by saying yes."
