The type of networking where you shake hands and pass out business cards has its purpose. However, passive networking is a far more valuable tool for building your brand. This is where you build your network by offering help and support to others with no strings attached. Let's look closer at how this can work for you and how to avoid being taken advantage of. Passive Networking Is A Relationship The "friends" and "links" that you have on a social networking site are often a form of traditional networking. You have contact information or at least a way to contact someone; you also may have a few details about that person. However, there is no real relationship, and you might even have "friends" on these sites that you have never interacted with outside of accepting an invite. When we talk about passive networking, we are on the opposite end of the relationship spectrum. This is our path to building a network of people that we know and like instead of a list of names.
